NAPA Auto Parts Shines at SEMA 2013

With its largest SEMA exhibit to date, NAPA proved a popular among SEMA 2013 show-goers in the Collision Repair and Refinish section.

NAPA Auto Parts and Martin Senour Automotive Finishes drew big crowds at this year’s SEMA show. Attendees to the world’s premier automotive specialty products trade show visited the NAPA booth to see the Ron Capps funny car and a wildly customized 1940 Ford Pickup created by Chaotic Customs.

NAPA exhibited in the Collision Repair and Refinish section, highlighting its Martin Senour line of automotive paints in its largest SEMA booth to date. Chris Nichols, director of Paint, Body and Equipment for NAPA’s U.S. Automotive Parts Group, explained that, like the NAPA booth, the show just keeps growing.

“We came to SEMA this year with a completely redesigned, expanded booth, and we experienced a great deal of traffic through our area every day of the show,” Nichols said. “We’ve participated in SEMA as part of the Collision Repair & Refinish section every year since SCRS has been involved in its development, and this was without a doubt our largest presence, not to mention the largest show.”

Of course, it doesn’t hurt to have a 10,000-horsepower nitro funny car to attract attention. Ron Capps and the NAPA Dodge funny car he drives in the NHRA Mello Yello Drag Racing Series always draw an enthusiastic crowd. Even those who that don’t follow the sport can’t help but be impressed by the 300-mph machine.

The 1940 Ford build by Chaotic Customs won plenty of admirers, too. And the radical pickup isn’t just eye candy. The Ford is immaculately finished in Martin Senour Pro//BASE paint, proving that this mid-range paint system can deliver the same beautiful results as pricier, premium products.

If you visited us at the SEMA 2013 show, we thank you for stopping by our exhibit. If you haven’t yet had an opportunity to attend SEMA, read the AASP of Massachusetts’s take on this year’s show here and check out more photos below.

Photo credit: AASP Massachusetts, Chaotic Customs, Chris Nichols