After a successful trial in limited markets, NAPA AUTO PARTS is now offering its NAPA Rewards program to all stores nationwide. With NAPA Rewards, customers earn points toward automatic savings with every purchase. It’s NAPA’s way of saying thanks, and it’s simple, straightforward and easy to use.
Before trying it myself, I spoke to Colleen Romero, NAPA’s Director of Digital Marketing, for some background on the program. NAPA Rewards, she said, is simply all about giving back to NAPA’s loyal customers.
“NAPA is celebrating our 90th anniversary this year,” Romero said. “During that time, we’ve had an opportunity to build very strong, long-term relationships with our customers. They know what they can expect from NAPA: we’re consistent, and we’re high-quality. Ultimately, we want to give something back to those retail customers that have been shopping with us for years, and reward them for choosing NAPA.”
The program is very simple. When you sign up for NAPA Rewards, you get $5 off for every $100 that you spend. There’s no card to carry, no minimum qualifying purchase, and no cap or limit to the rewards you earn. Plus, NAPA gives you your rewards instantly. You will not have to wait for discount vouchers, coupons or gift cards to arrive in the mail or remember to bring them into the store to get your discount. It’s all automatic.
NAPA Rewards certainly sounds good, but I wanted to test it out myself. I visited my local NAPA store to buy a Code Hammer OBD2 tool I’ve been eyeing for some time. An attractive sale price had me anxious to go ahead and make the purchase. Plus, it gave me an opportunity to sign up for NAPA Rewards.
First, I confirmed that my local store is participating in NAPA Rewards. Nearly all company-owned stores have already activated the program, and NAPA is currently rolling it out to independent stores. A NAPA Rewards location finder lists participating stores in your area.
Using NAPAonline.com, I made sure my local store had the item I wanted. When I arrived, I found another offer advertised on the storefront: a free NAPA Racing hat with a purchase of $25 or more. This trip was shaping up to be better than expected.
Inside, I found my item, took it to the counter and started checking out. Before the associate could even ask me if I wanted to join NAPA Rewards, I spotted a display on the counter promoting the program. After completing my transaction, the associate asked for my phone number to initiate my NAPA Rewards account. He explained that I’d get my first $5 reward after spending $100, so I am halfway there after purchasing the Code Hammer tool. On top of that, he explained, I could get a bonus, $5-off discount if I activated my account online.
Excited about my savings, there was only one thing left to do before heading home: get a free NAPA Racing hat, the icing on the cake.
Setting up the online account – and earning that first $5 reward – took about a minute. I copied the code provided on my receipt in the field provided, then added the required information. The online account allows me to track my rewards. After that first purchase, I have 53 points. I’ll get another $5 discount, on top of the bonus for setting up my account online, when I reach 100 points.
When I first wrote about the NAPA Rewards program for the Know How blog last year, I was anxious to try it out myself. Now that stores in my area are participating, I’m earning rewards with every purchase. Whether you’re a loyal NAPA shopper or a newcomer, I encourage you to take advantage of the discounts available through the Rewards program while finding the high-quality parts and supplies you need. Without NAPA Rewards, you’re leaving money on the table.
Nick Palermo is a freelance automotive writer and NAPA Know How blogger. Since becoming an auto news and reviews contributor at AutoTrader.com in 2011, he has broadened his coverage of the automotive industry to include topics like new car technology, antiques and classics, DIY maintenance and repair, industry news and motorsports. A committed advocate for automotive media professionals, Nick is a member of the Greater Atlanta Automotive Media Association.